Job Description
Pay Range: Our Perks: - Generous PTO plans, sick pay and health benefits
- Annual bonus based on employment standing*
- Work from home and hybrid model employment
- Confie Enablement Fund/ Scholarship Program
- I-Care Recognition Program
- Corporate Social Responsibility Program
- Diversity, Equity and Inclusion Initiatives
- Confie Hub and Discount Programs (Gym Membership)
Purpose Grow our website traffic, improve organic website rankings, and provide detailed research and briefs to our Content Writers. Have an extensive understanding of up-to-date changes and best practices related to search engine optimization and have a passion for creating quality content.
Must have a broad understanding of best practices related to search engine optimization and the ability to partner with a content writing team. Have ample experience and be able to recommend breakthrough techniques that improve keyword ranking, organic traffic, and conversions for websites in competitive markets
Essential Duties & Responsibilities Provide thought leadership regarding SEO initiatives to increase education and consideration for our consumer brands, with a goal of increasing SEO traffic to key destinations and website actions
Ensure that SEO and Content Marketing initiatives are driving impact through stated outcomes with clear Key Performance Indicators (KPIs); responsible for attaining and reporting on performance relative to those KPIs
Identify and implement on-page optimizations (title tag, description, H1, H2, keyword density, internal links, page size, XHTML compliance, schemas) to maximize SEO value and user engagement
Strategize planning of new content articles, infographics, and videos that rank for popular nonbrand keywords
Conduct keyword research, topic selection, and deliver content briefs to the content team
Build and maintain SEO-focused content guidelines for website templates/sections
Manage periodic content revision, identify opportunities for refresh, re-optimization, content retirement, and clean-up
Collaborate with the Content Team to refine and improve content value with a data-first approach
Identify new search opportunities and incorporate them into the content strategy
Analyze and report on content performance, providing actionable insights to improve future content strategy and execution
Provide strategic SEO planning and recommendations for new websites or website refresh projects
Stay up-to-date with industry trends, best practices, and algorithm updates that impact search engine rankings and share them with the broader organization and key stakeholders
Qualifications and Education Requirements 2+ years of SEO experience executing large-scale optimization programs
2+ years managing content production and planning, focused on engaging content that ranks well
Strong understanding of structured data and tactics that optimize content readability for search engines
Advanced experience using Google Analytics, Search Console, and other related SEO tools
Proven track record implementing the latest and best SEO practices. Experience managing and optimizing in a highly competitive vertical (education, mortgage, loans, legal, insurance, etc.)
Advanced experience with SEO tools (BrightEdge, Conductor Searchlight, SEMRush, KeywordSpy, AHREFS, Raven Tools, Advanced Web Rankings, and/or SEOmoz)
Excellent communication and organization skills
Ability to multitask and strong problem-solving skills
Other Duties This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice Confie
Job Tags
Work from home,