Job Description

About The Halal Shack:

The Halal Shack is a fast-casual restaurant chain that specializes in serving up tasty, authentic halal food. With locations primarily on college campuses, our mission is to unite people and cultures through delicious food. As we continue to expand, we're looking for passionate, driven individuals to join our team and help elevate our growing brand.

Who You Are:

We’re seeking a results-driven Marketing Manager who will lead and execute creative, data-driven marketing strategies to ultimately drive traffic, engage customers, and increase brand awareness for The Halal Shack. This is a unique opportunity to make a significant impact on our growing brand. The ideal candidate will be:

• Passionate about growing a brand and wearing multiple hats
• Creative and analytical, with the ability to craft compelling brand stories and back them up with data-driven decisions
• A collaborative team player, comfortable working across departments and external partners to achieve marketing goals
• Organized and detail-oriented, able to juggle multiple projects and deadlines in a fast-paced environment
• Proactive and curious, always bringing fresh ideas and seeking ways to grow the brand.
• Low-ego, with a roll-up-your-sleeves attitude 
• Experience in (or willingness to learn) restaurant operations, we are a lean corporate team that may need to provide onsite support occasionally

What You'll Do:

As the Marketing Manager, you will be responsible for overseeing all marketing efforts and ensuring the continued success of The Halal Shack’s brand. Your responsibilities will include:

• Brand Management: Maintain and strengthen The Halal Shack's brand voice, visual style, and messaging across all marketing channels
• Social Media & Content Creation: Lead all social strategies, influencer partnerships, and content creation (self-managed, not agency)
• Campus Engagement: Work closely with marketing teams at partner schools to increase awareness and drive on-campus engagement, including planning events in partnership with operations teams
• Brand Ambassador Program: Develop, refine, and execute our campus brand ambassador program to engage student talent and drive brand visibility on campuses
• Content Development: Lead the annual refresh of company collateral, including digital menuboards, training materials, menu item photography, and more
• Guest Insights: Drive the facilitation of feedback to ensure customer voice is integrated into marketing initiatives and business decisions
• Graphic Design: Create signage and assist with tweaking existing assets for ad-hoc requests and promotions
• Vendor Management: Manage supplier relationships for any brand-related items (signage, uniforms, etc)

What We Need from You:

• Minimum 3+ years of marketing experience, ideally within F&B or retail
• Strong vendor management experience, working with suppliers, freelancers, and third-party partners
• Excellent communication skills, both verbal and written
• Data-driven mindset with the ability to analyze and interpret data to inform decisions
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word), Adobe Illustrator, and Google Workspace
• Ability to work independently and as part of a collaborative team
• High attention to detail and organizational skills, especially in a fast-paced, dynamic work environment
• Intellectually curious, with a desire to learn and grow
• Low-ego and team-oriented, with a willingness to jump in and collaborate across all levels of the organization

Preferred Qualifications:

• Bachelor’s degree in marketing, communications, or business.
• Familiarity with marketing platforms (social media, email campaigns, etc.).
• Strong graphic design skills and experience (a major plus!).
• Experience in the contract foodservice or broader restaurant industry is a plus.

Why Join Us:

• Opportunity for Impact: This is a chance to be part of a rapidly growing company with a huge potential for personal growth and impact
• Collaborative Team Environment: Work in a high-energy, team-oriented atmosphere where every role contributes to our success
• Competitive Compensation: Receive a competitive salary and benefits package
• Fun, Fast-Paced Work: We offer a dynamic work environment focused on teamwork and creativity
• Commitment to Diversity: We believe diverse experiences and perspectives make our team stronger, and we are committed to an open-minded approach to hiring

If you’re excited about the opportunity to be a part of a fast-growing brand and help shape its future, we’d love to hear from you!

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