Marketing Executive Job at Hutchinson Consulting, Sheboygan County, WI

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  • Hutchinson Consulting
  • Sheboygan County, WI

Job Description

The luxury hospitality division of a major consumer brand is in search of a seasoned Marketing Executive to lead all aspects of digital and traditional marketing for multiple properties, including its 5-star flagship in the upper Midwest. This is a hands-on role, and the ideal candidate will be both a creative and analytical thinker, with a background that encompasses hotel and restaurant marketing, golf/recreation and spa. They will be able to work primarily with internal resources, with little reliance on outside vendor support. They must be able to conduct insightful market research to establish a marketing strategy that will effectively engage the target audience and develop a loyal community. They should be comfortable evaluating the marketing process and collaborate to critique and improve its outcomes.

Responsibilities

  • Identify target audiences, objectives and desired outcomes of marketing campaign
  • Research and develop marketing strategy, and evaluate success strategy
  • Develop content of marketing campaigns
  • Stay up-to-date on current marketing trends
  • Manage and allocate budget correctly

Qualifications

  • Bachelor's degree in marketing or related field
  • 5+ years of relevant, senior-level experience
  • MUST have a luxury hotel background, with experience at both corporate and property levels
  • Must have managed budgets of up to $10M
  • Previous leadership of a large team across all levels and functions (10+)
  • Strong analytical, communication, time-management and creativity skills
  • Strong ability to focus on customer/market and take initiative
  • Experience with social media

Job Tags

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