Job Description

Marketing Brand Manager

Position: Marketing Brand Manager

Location: Wayne, NJ

Reports To: Marketing Manager

Overview

Aptimized, a full-service marketing agency, is seeking a Marketing Brand Manager to lead branding and marketing initiatives for clients across various industries. This role will drive brand awareness, audience engagement, and community outreach through a comprehensive and data-driven marketing approach. The ideal candidate will have a strong background in digital marketing, public relations, advertising, and community engagement, with experience in agency-side marketing being a plus.

Key Responsibilities:

1. Brand Strategy & Marketing Execution

• Develop and execute integrated marketing strategies aligned with client goals.
• Manage and enhance brand presence across digital, print, and traditional media channels.
• Ensure consistent branding and messaging across all marketing materials.

2. Social Media & Digital Advertising

• Develop and execute social media strategies, producing 8-10 posts per month.
• Engage with online communities by responding to comments, messages, and discussions.
• Oversee paid digital campaigns, optimizing performance to maximize engagement and conversions.

3. Print & Traditional Advertising

• Coordinate and manage print advertising, including brochures, flyers, and direct mailers.
• Plan and execute billboard and signage campaigns.
• Oversee radio advertisement production, placement, and performance tracking.

4. Community & Business Engagement

• Develop and execute community outreach programs, including local events and partnerships.
• Establish and nurture B2B relationships to strengthen industry positioning.

5. Public Relations & Reputation Management

• Lead PR campaigns to enhance brand reputation and visibility.
• Monitor online reviews and implement strategies for effective reputation management.
• Develop and distribute press releases for media coverage.

6. Performance Measurement & Reporting

• Track and analyze the effectiveness of marketing campaigns, optimizing efforts based on data.
• Provide monthly performance reports covering social media engagement, advertising impact, and community outreach effectiveness.
• Work with internal teams to refine marketing efforts based on analytics and ROI.

Qualifications:

• Bachelor’s degree in marketing , Communications, Business, or a related field.
• 5+ years of experience in marketing, with a focus on brand management and digital strategy.
• Experience in agency-side marketing preferred.
• Strong knowledge of social media marketing, PR, and advertising .
• Excellent project management and organizational skills .
• Ability to analyze marketing performance data and adjust strategies accordingly.
• Strong written and verbal communication skills .
• Experience managing external vendors, designers, and copywriters .
• Ability to work independently and collaboratively with cross-functional teams.

Why Join Us?

• Impactful Work: Play a key role in shaping and growing brands across industries.
• Growth Opportunity: Work with a dynamic, data-driven marketing agency with industry-leading expertise.
• Collaborative Culture: Be part of a team that values creativity, strategy, and results.

To Apply: Please submit your resume and a cover letter detailing your experience and suitability for the role.

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