Job Description

About the Role:

Long-term growth leads to business success — and here at Potomac, we welcome prospective team members who can help push our vision forward. We’re currently searching for an experienced HubSpot Marketing Manager to help drive our marketing initiatives, maintain our systems, and develop new talent. This position will report to the Chief Marketing Officer and is an on-site position in our office in Bethesda, Maryland.

Skills:

• Excellent communication skills, both written and verbal
• Ability to lead groups and be decisive
• Collaborative skills to accept and incorporate ideas into strategies
• Time management and organization in order to meet strict deadlines
• Ability to recognize trends and stay ahead of them
• Proficient with analysis and design software
• Knowledge of internet marketing campaigns, including SEO

Responsibilities:

• Help execute the Potomac growth strategy, lead generation and nurture campaigns, and sales enablement initiatives
• Partner with our CMO to deploy lifecycle marketing campaigns and email segmentations by cohort and audience
• Serve as the primary day-to-day contact for all content execution, fielding questions, troubleshooting, clarifying strategic requirements, explaining complex ideas clearly, and managing overall expectations
• Manage day-to-day marketing deployment, and own campaign lifecycle, ensuring deliverables are on budget and within timelines
• Help to drive the evolution of our marketing platform and understand its integration with analytics tools, CRM, and other parts of the technology stack
• Develop and support processes to streamline asset creation and production
• Organize and maintain all content assets and inventory all projects post-completion
• Estimate the resources and participants needed to achieve project goals, and delegate tasks and responsibilities to appropriate team members and vendors
• Develop and manage marketing dashboards and reports to track key success metrics and ROI
• Produce monthly campaign activity reports and make recommendations for future action-items on based on review of analytics
• Conduct weekly meetings to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard

Training and Support:

Work alongside CMO to develop and train new talent within the marketing team, providing guidance on role specific responsibilities, compliance, and project management.

Preferred Qualifications:

• Bachelor’s degree (or equivalent) in marketing, advertising, or communications
• Expertise with HubSpot Marketing Hub
• Experience with HubSpot Sales Hub, HubSpot Service Hub, LinkedIn Ads, various communication tools , and design software
• Desire to grow professionally through ongoing education

About Potomac:

In the past four years, Potomac has grown from under $140M+ to over $1.8B in AUM. It is an exciting time to be part of this company! We have a fantastic culture, great benefits, and hardworking people who love to collaborate.

A pioneer in active risk-managed investing, Potomac has the experience and expertise to help advisors align the correct allocation for any given market condition. Working with financial advisors, we understand that every investor is unique, but each want to avoid catastrophic losses. Potomac offers a selection of tactical investment strategies for building and preserving wealth—so advisors can match the right strategy or combination of strategies to each investor’s needs.

What makes someone successful at Potomac:

To be successful at Potomac, we look for individuals who are not just looking to do a job, but for people who pride themselves on exceptional work. When each member of the team plays their part to the best of their ability, we all succeed. None of us are perfect, but we’re looking for dependable, coachable, and team-oriented problem solvers. Individually we can tackle a little, but together we can take over this industry.

Benefits:

• 401(k) & other retirement benefits
• Dental Insurance
• Health insurance
• Health savings account option
• Paid time off
• Parental leave

Work location: On-site in Bethesda, Maryland

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