Job Description

POSITION TITLE: Director of Communications REPORTS TO: Superintendent JOB GOAL: To lead and manage the district's communication efforts while fostering a positive public image, enhancing shareholder engagement, and ensuring transparent and effective communication across all platforms Minimum Qualifications: Bachelor's degree in Public Communications, Journalism, Marketing, or a related field. Minimum of 3-5 years of experience in communications, public relations, or a related field, preferably with experience in a supervisory role. Preferred experience in K-12 education or public sector communication. Strong written and oral communication skills. Proficiency in technology and social media platforms, including content management systems, desktop publishing software, and digital communication tools. Strong organizational, analytical, and decision-making skills. Duties and Responsibilities: Strategic Communication Planning: Develop and execute a comprehensive, district-wide communication plan that aligns with the district's strategic goals and priorities. Ground all communication strategies in research and develop measurable goals. Ensure consistent branding and messaging across all communication platforms. Media Relations: Act as the primary liaison between the district and media outlets. Prepare and distribute press releases, manage media inquiries, and coordinate media events. Monitor news media and maintain relationships with local, regional, and national media. Internal Communication: Enhance internal communication tools and practices to keep district staff, educators, and administrators well-informed. Provide public relations training to staff and support professional development in communication strategies. Public and Community Relations: Promote positive relations between the school district and the community. Develop and maintain relationships with community leaders, parents, and other stakeholders. Manage the district's social media presence and external communication platforms, including websites, newsletters, and brochures. Crisis Communication: Develop and implement crisis communication plans. Manage communication during emergencies, ensuring accurate and timely information dissemination. Event Coordination: Coordinate and manage district events, including press conferences, community outreach programs, and special projects like bond elections or building dedications. Leadership and Supervision: Build, supervise, and mentor the communications team. Provide support and guidance to ensure high-quality media and communications. Oversee the budget for the Communications Office and related departments. Marketing and Branding: Implement and oversee district-wide marketing and branding initiatives. Develop and produce district print publications and digital content. Coordinate and evaluate the effectiveness of all significant district communications, ensuring alignment with the district's mission and brand. Evaluation and Feedback: Monitor and analyze communication metrics and feedback to evaluate the effectiveness of communication strategies. Use data-driven insights to refine communication approaches and improve engagement. Additional Duties: Assist with special projects as directed by the Superintendent. Perform other job-related duties as assigned by the Superintendent. Coordinate and plan with district administrators to deliver relevant content related to their specific department.

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