Job Description
Salary range: $29.88 - $45.72 Hourly
Location: HealthPoint Administration 955 Powell Ave SW, Renton, WA 98057
Would you like to have a career that makes a daily difference in people's lives? Do you want to be part of a caring, respectful, diverse community? If you answered yes to these questions, keep reading! HealthPoint is a community-based, community-supported and community-governed network of non-profit health centers dedicated to providing expert, high-quality care to all who need it, regardless of circumstances. Founded in 1971, we believe that the quality of your health care should not depend on how much money you make, what language you speak or what your health is,
because everyone deserves great care .
Position Summary: The Digital Marketing Specialist will work with the Communications and Engagement Team to develop content across all online channels that support HealthPoint's strategic direction and support HealthPoint's content strategy, producing content in accordance with the editorial calendar.
Compensation is dependent on skills and experience. Your contribution to the team includes: - Work with the communications team to execute on an integrated content strategy across all mediums - print collateral, web copy, video creation, production, and social media.
- Create videos and capture high quality photos that will meet the demands of strategic priority areas such as, donor-facing, recruitment of patients, staff, and education programs, brand awareness, patient engagement, campaigns, advocacy, educational, training, internal staff communication, social media, marketing content, and other miscellaneous video requests for support of HealthPoint's brand and communications.
- Write at an advanced level and have the ability to adapt to a variety of formats including website content, blogs, social media posts, video, press releases, and printed materials.
- Manage the creation, content, and posting of social media programming.
- Analyze and interpret Google Analytics data to identify trends, patterns, and opportunities for improvement.
- Create and monitor Google search ad campaigns.
- Partner with content team to develop and execute social media campaigns to support HealthPoint initiatives.
- Continuously monitor and analyze the effectiveness of our social tactics and strategy, and pivot to improve our efforts as necessary.
- Manage and respond to patient communications on Facebook, LinkedIn, Twitter, and Instagram. Effectively connect patients with the appropriate clinical staff to resolve any conflicts or concerns.
- Maintain brand consistency across different social media channels.
- Manage key internal communications platforms and channels and keep information flowing to and from employees.
- Develop content for internal management and employee communications and town halls in coordination with Internal Communication & Engagement Specialist, Digital Content Strategy Manager, Video Producer, and Communication Coordinator, and oversee the technology logistics of employee and management town halls on a rotating basis. Collaborate with the Digital Content Strategy Manager to develop and execute the editorial calendar.
- Create digital content for a variety of platforms and for a variety of audiences.
- Work with program and health center staff to implement a system and standards for developing appropriate site and program-based materials.
- Ensure consistent patient directed messaging in all internal and external communications
- Ensure compliance with Medicare, Medicaid, HRSA, and other federal and state marketing and advertising regulations and guidelines.
- Develop and produce materials that promote HealthPoint's programs and services to both potential and existing patients, ensuring appropriateness of content, readability and translations as needed.
- Maintain collaborative relationships at HealthPoint, including providers, staff, and leadership.
- Edit all content for clarity, punctuation, and style.
- Other duties as assigned by supervisor.
Must have's you'll need to be successful: - Bachelor's degree in journalism. English, or other field requiring strong writing skills. Excellent writing skills. Two (2) to five (5) years' experience writing for a variety of audiences (patients, donors, general public) and in a variety of mediums (print, websites, blogs, social media) or equivalent combination of education and experience. Project management experience.
- Ability to operate computers and related software programs including Microsoft Word, Outlook, PowerPoint. Ability and interest in learning new social media platforms. Experience with graphic design programs is also preferred. Interest and experience with social media platforms.
Proof of vaccination for COVID-19 is required, prior to start. HealthPoint does not accept the Johnson & Johnson COVID-19 vaccine as proof of vaccination. If you have received the Johnson & Johnson vaccine, we ask that you provide documentation demonstrating proof of an alternate COVID vaccine or vaccine series. All new employees are also required to show proof of immunizations and/or immunity to MMR (measles, mumps, rubella), Varicella, annual Influenza and TB QuantiFERON Gold Titer .
Additionally, if you work in a HealthPoint clinic, Tdap (within last 10 years) is required. Hepatitis B. is required for clinical employees with potential exposure to blood/blood products. All immunizations are a condition of employment. Upon hire, employees must provide proof of their immunizations and/or immune titer results prior to starting or no later than their fifth (5) business day of employment. Where to gather your records: - If you are providing immunizations from an electronic health record, please ensure that you obtain a copy of your full records rather than a screenshot. Each page of your records should include your first and last name, date of birth, and the name of the health system from which the records are pulled.
- If records do not show any data, please seek guidance from your provider for further assistance.
- If you are unable to provide proof as noted above, you can choose to have a lab titer drawn to check immunity or to be re-vaccinated. If you receive vaccination(s) or lab titers, you may obtain them through HealthPoint at no cost to you. This is a great opportunity to get your immunization record up to date at no additional expense.
HealthPoint is committed to offering all employees a competitive compensation package, including benefits and several other perks. - Medical, Dental, and Vision for employees and their families/dependents
- HSA, FSA plans
- Life Insurance, AD&D and Disability Coverage
- Employee Assistance Program
- Wellness Program
- PTO Plan for full-time benefited and part-time benefited employees. 0-.99 years of service accrual of 5.23 hours per pay period. (pro-rated accruals for part-time benefited employees)
- Extended Illness Time Away of 40 hours (pro-rated for part-time benefited employees)
- 8 holidays and 3 floating holidays
- Compassion Time Away up to 40 hours
- Opportunity Time Off (extended time off for staff to invest in themselves) up to 8 weeks
- Retirement Plan with Employer Match
- Voluntary plans at a discount, such as life insurance, critical illness and accident insurance, identity theft insurance, and pet insurance.
- Third Party Perks Discounted Movie Tickets, Travel, Hotels, and more
- Development and Growth Opportunities
To learn more about HealthPoint, go to ! #practiceyourpassion It is the policy of HealthPoint to afford equal opportunity for employment to all individuals regardless of race, color, religion, sex (including pregnancy), age, national origin, marital status, military status, sexual orientation, because of sensory, physical, or mental disability, genetic information, gender identity or any other factor protected by local, state or federal law, and to prohibit harassment or retaliation based on any of these factors. HealthPoint
Job Tags
Hourly pay, Full time, Part time, Local area,