Job Description

The Digital Marketing Manager is responsible for incubating growth thinking into marketing projects at every stage, from ideation to customer adoption. They continuously seek to evolve the industry standard for marketing best practices, rapidly inventing transformative new strategies to validate, launch, and scale ventures. Their work spans product, marketing, and technology, and they drive successful growth by leveraging the symbiotic relationship that exists between them. Through a hypothesis-driven, rapid test-and-learn approach, they strategize, implement, and execute go-to-market activities that ensure best-in-class customer acquisition, engagement, and retention.

Key Responsibilities:

• Assist in the development and execution of comprehensive platform strategies (e.g., Weedmaps, Leaflink, Jane).
• Collaborate on SEO/SEM strategies to generate traffic.
• Manage Conversion Rate Optimization to maximize conversions
• Manage paid advertising campaigns across multiple channels (Billboards, Publishers, Google Ads, social media, etc.).
• Project management for product launches, events, and grand openings, ensuring seamless execution across digital channels and aligning campaigns.
• Data and Reporting. Track, analyze, and report on performance metrics, optimizing strategies based on data insights.
• Collaborate with the design team to produce compelling creatives across all web properties.
• Manage promotions across business units: Retail, Delivery, 3P Sales, and Brand
• Work closely with the team to ensure consistent brand messaging across all digital platforms.
• Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity
• Leads and directs the work of other employees.
• Exercises authority for personnel decisions related to hiring, promotion, and separations within the department.
• Oversees the overall operations of the department, ensuring teams meet performance targets.
• Applies discretion and independent judgment in decision-making for departmental operations and issues.
• Primarily engaged in a managerial capacity, the worker is integral to enterprise management, overseeing employee training, determining changes in employee status, assigning job duties, drafting management policies, addressing disciplinary issues, and ensuring strict compliance with all applicable laws and regulations.
• Perform other duties as needed in support of business objectives assigned by the supervisor.

Note: This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to modification to accommodate individuals with disabilities. Duties, responsibilities, and activities may change at any time with or without notice.

Technical Skills & Abilities:

• Proven experience in digital marketing including organic, paid media/social, and email marketing.
• Strong understanding of various digital platforms and tools, including Shopify, e-commerce CMS, Social Ads, Klaviyo, SEMrush, Google Ads, GA4, and GTM.
• Strong project management skills, with the ability to multitask and prioritize in a fast-paced environment.
• Ability to work collaboratively and manage multiple projects simultaneously.
• Analytical mindset with experience using data to inform decisions. Experienced with Excel or Google Looker Studio.
• Excellent communication and project management skills.
• A proven record of accomplishment of personal success and ambitious undertakings
• A passion for building, bringing to market, and scaling products and services
• Entrepreneurial spirit to help us shape our growth initiatives and company
• Ability to think strategically and creatively: analyze, synthesize, recommend, and take actions
• Expert communication, presentation, and material preparation skills required
• A passion for growth marketing and driving customer adoption
• Familiarity with the following techniques: SEO, SEM, DSPs, social, paid, and community/ influencer development, email marketing, traditional out of home, web, programmatic display, etc.
• Coachable, highly motivated, and driven to succeed.

Education & Experience:

• Bachelor’s degree preferred
• 3+ years of proven working experience in digital marketing
• Proven experience with Google Ads, Google Analytics, Facebook Ads Manager, and SEO tools like SEMrush or Ahrefs.
• Agency experience a plus!
• Experience in a legal cannabis market is highly preferred
• Comprehensive knowledge of the field's concepts and principles.
• Performs complex tasks typically following established processes.
• Primarily focused on administering established policies and procedures but may have some impact on departmental budgeting, strategic planning, and procedural change.

Requirements:

• Must be over 21 years of age.
• Available for on-site operations work Monday-Friday.
• Work revolves around objectives, projects, and priorities- not hours; must be able to work weekends and holidays as needed.
• Prolonged periods of standing, sitting at a desk, and/or working on a computer.
• Able to stand up to 4 hours at a time.
• Ability to work in multi-temperature environments, hot or cool.
• Be able to stand, bend, kneel, squat, and twist for prolonged periods of time.
• Must be able to push, pull, move, and/or lift 10 lbs. to a minimum height of 5 feet and able to push, pull, move, and/or carry such weight a minimum distance of 50 feet, with or without mechanical assistance.
• Must be able to access and navigate each department at the organization's facilities.

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Company:

We are setting the industry standard to influence and inspire through our innovative methods. We merge cannabis culture with cutting-edge technology to deliver the best possible customer and employee experience(s).

The company operates a fully integrated cannabis business with a footprint that covers the entire breadth of the state of California, the world's largest cannabis market. We control our supply chain from cultivation to retail, which enables us to deliver clean and tested cannabis products at unmatched prices.

Our mission is to provide the one-stop-shop cannabis experience by offering exceptional customer experience service and diversified products. We strive to build long-term customer loyalty.

Benefits & Compensation:

All employees are provided competitive compensation and paid training. We offer a range of benefits packages based on employee eligibility , including:

• Paid Vacation Time, Paid Sick Leave, Paid Holidays, Parental Leave.
• Health, Dental, and Vision Insurance.
• Employee Assistance Program.
• 401k with generous employer match.
• Life Insurance.
• Employee discounts on products and services.

Additional details about compensation and benefits eligibility for this role will be provided during the hiring process.

We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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