Digital Marketing Manager Job at Robert Half, Fort Worth, TX

TU1Ud0kzTmFmK3J4aUpwSlRvd1dSSlROaHc9PQ==
  • Robert Half
  • Fort Worth, TX

Job Description

**Please only apply if local to Dallas-Fort Worth and open to going into an office 5 days/week.**

Job Posting: Digital Marketing Manager

Location: Fort Worth, TX - On-site.

Job Type: Full-Time

Job Description:

As the Digital Marketing Manager , you will spearhead digital strategies, execute campaigns, and analyze performance to maximize ROI. This role will require expertise in handling CPG products and a strong background in Retail Link Management (RLM). The ideal candidate has experience collaborating with agencies and managing multiple digital marketing channels, including SEO, PPC, and paid social.

Key Responsibilities:

  • Develop and implement digital marketing strategies in alignment with business goals and target audience needs.
  • Manage and optimize multi-channel campaigns, including SEO, PPC, and paid social.
  • Analyze online consumer behavior and trends to tailor campaigns for optimal engagement and conversions.
  • Collaborate with cross-functional teams to ensure digital efforts align with broader marketing objectives.
  • Oversee agency partnerships, ensuring effective execution on deliverables and maintaining budget adherence.
  • Utilize RLM tools to strengthen partnerships with retail businesses and track performance metrics.
  • Guide content development that supports brand messaging and resonates with the target audience.
  • Monitor and analyze campaign performance, making data-driven decisions to improve effectiveness.

Qualifications & Skills:

  • Bachelor’s degree in Marketing, Business Administration, or related field preferred.
  • 5+ years of hands-on experience in digital marketing across SEO, PPC, and paid social campaigns.
  • Proven track record in handling and marketing CPG products.
  • Strong understanding of Retail Link Management (RLM).
  • Experience managing agencies and third-party partners effectively.
  • Data-driven mindset with expertise in analytics and reporting tools (Google Analytics, etc.).
  • Exceptional written and verbal communication skills.
  • Strategic thinker with the ability to manage multiple projects simultaneously.

Job Tags

Full time, Local area,

Similar Jobs

Stability Healthcare

Travel Certified Surgical Technologist - COVID19 - $1,891 per week Job at Stability Healthcare

 ...Stability Healthcare is seeking a travel Certified Surgical Technologist for a travel job in Apple Valley, California. Job Description & Requirements ~ Specialty: Certified Surgical Technologist ~ Discipline: Allied Health Professional ~ Duration: 13 weeks... 

NSC

Technical Recruiter Job at NSC

 ...Do you enjoy working with people? Do you like getting paid for the effort you put forth? Come join our team at NSC...  ...have never done this before, so we train you from the ground up. During your...  ...Remote Day You can earn a work from home day weekly Pick whatever day you... 

Allied Universal

Security Officer Hospital Part Time Overnights Job at Allied Universal

 ...Allied Universal, North Americas leading security and facility services company, offers rewarding careers that provide you a sense of purpose. While working in a dynamic, welcoming, and collaborative workplace, you will be part of a team that contributes to a culture... 

University of California, Berkeley

Security Patrol Officer (5326C), University Police - 75494 Job at University of California, Berkeley

Security Patrol Officer (5326C), University Police - 75494 About BerkeleyAt the University of California, Berkeley, we are dedicated to fostering...  ...provide premise security, engage in preventive patrols in vehicles, on bicycles, on foot, and perform other support tasks for... 

Macro-Z-Technology Company

Chief Operating Officer - MUST HAVE FEDERAL/MILITARY CONSTUCTION INDUSTRY EXPERIENCE Job at Macro-Z-Technology Company

 ...Overview Macro-Z-Technology (MZT) is a leading Federal Contractor known for building exceptional projects through an unwavering commitment to its people. With a strong reputation in the Federal and Municipal construction markets, MZT has built everything from roadways...