Job Description

We are seeking a strategic, creative, and data-driven Commercial Real Estate (CRE) Marketing Manager to lead and execute marketing initiatives that support leasing, investment sales, property management, and corporate branding. The ideal candidate will bring strong real estate marketing experience, a collaborative spirit, and the ability to manage multiple campaigns across channels and markets.

Key Responsibilities:

Marketing Strategy & Execution

• Develop and implement comprehensive marketing strategies to support business goals in leasing, acquisitions, dispositions, and property management.
• Partner with brokers, leasing agents, and executives to understand goals and translate them into compelling marketing campaigns.
• Manage marketing calendars, budgets, timelines, and deliverables for multiple properties and initiatives.

Brand & Content Development

• Oversee creation of marketing collateral including brochures, flyers, offering memorandums, presentations, and signage.
• Ensure consistent branding across all platforms and materials, adhering to company and property-level brand standards.
• Write, edit, and manage content for email campaigns, social media, websites, blogs, and press releases.

Digital Marketing & Analytics

• Manage property-specific websites, listing platforms (e.g., CoStar, LoopNet, Crexi), and social media accounts.
• Plan and execute digital ad campaigns (Google Ads, LinkedIn, etc.) to promote listings and brand awareness.
• Track and report marketing performance metrics; provide insights to optimize campaign effectiveness and ROI.

Team & Vendor Coordination

• Collaborate with internal teams, brokers, property managers, and ownership groups.
• Manage relationships with vendors, including graphic designers, photographers, videographers, printers, and signage companies.
• Oversee property photography, drone shoots, virtual tours, and video production as needed.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Real Estate, or a related field.
• 5+ years of marketing experience, ideally in commercial real estate, property marketing, or a related industry.
• Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Adobe Creative Suite (InDesign, Photoshop, Illustrator), Microsoft Office, and CRM platforms.
• Experience with real estate listing platforms (e.g., CoStar, LoopNet, Crexi), email marketing tools (e.g., Mailchimp, Constant Contact), and CMS systems (e.g., WordPress).
• Excellent writing, editing, and verbal communication skills.
• High attention to detail and strong design sensibility.

Preferred Qualifications:

• Knowledge of the CRE industry, including leasing, investment sales, and development.
• Experience with marketing automation and analytics platforms (Google Analytics, HubSpot, etc.).
• Familiarity with SEO/SEM best practices.

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